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| Swissness project: New laws about the "Swiss-Made" | Rating: 
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| Posted: Tue Jun 25th, 2013 08:00 am |
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25th Post |
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Hammerfjord Moderator 
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oagaspar wrote:Rolex doesn't have to advertise 100% Swiss much like Patek doesn't because it is implied with the brand...Rolex has the largest,most state of the art watch facility in the world Will...in Switzerland...why would they need to produce or source parts from Asia? Yes, it's implied as you say... Implied is what people think: It don't mean that it's 100% real. Yes they have this new facility: It opened the 16th october 2012. I know about it and been writing about it here before:http://www.fhs.ch/en/news/news.php?id=1031 Prices been rising at the same period as well: Surprisingly enough since them watch production is the world's most efficient and that them cost is falling down to frontiers no manufactures can reach in Switzerland. Don't tell me that they needed money to build it: 1) They didn't need this factory absolutely. 2) If they didn't have the fonds for it, it would never have been born. Maybe the prices went up because more parts than ever are made by them now. But also meaning now that more robots than humans are making your new Rolex. Let's considerate that now everything is in-house... If so? Because in this article I post, you can read "..the brand designs and manufactures in-house all of the essential components of its watches." Essential components: Means not all, but the main ones to me. I doubt that they manufacture them crystals or gaskets for example... But who does? Anyway: Seems like the only thing thats counts is what is "implied". And before that new factory? As I was saying: They apparently had many suppliers... What was made in Switzerland then? All of it? Don't believe so. And Tudor? All the price difference between a Tudor and a Rolex is only based on the movement? ETA or in-house? This same world´s most efficiently factory built Rolex movement which has a cost certainly reduced to ETA levels or right above by now...? If you knew how low is the cost for a Sub to be built right now, you would certainly be shocked. I don't know this cost: It's certainly more guarded than anything else in Switzerland. I can observe everywhere that this cost is also implied by the consumer. Of course: This new 60% law will not hurt the biggest brands. It never was meant to do that. It was meant to break the back of those who only had a Swiss movement inside them Asian watches and was even pushing it by having them mounted in Asia. That's what the FH wanted to hurt at first. The "Made in Swiss" joke. To tell them: If you want to continue, you will have to use more Swiss labor. It may be a small start but every milestone counts in this direction. For the little quote, Patek is far to stand in the same game as Rolex Oscar... At every levels, even from what people imply or the real facts about production.
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| Posted: Wed Jun 26th, 2013 08:53 am |
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26th Post |
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oagaspar Site Founder 
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Patek and Rolex are mentioned in the same breath at every major watch auction as they are the 2 brands that consistently bring in the large dollars!...just because you despise Rolex should not cloud your judgement Will...Rolex is the leader in R&D and have led the way in more advancements in the industry that any other brand....do you think Rolex could not build a highly complicated movement as Patek?..WRONG!...they have and can all day long my friend. ... take some time to do some real research and you will see how 60% will change notta and this percentage is probably going to stand a very long time because any higher would hurt the Swiss economy that relies on the watch industry... Asian companies are buying up Swiss brands such as the recent purchase of Corum by Haldian Holdings Limited of China...there are many Asian manufactures that can provide the Swiss Made label to smaller brands coming out of HK/China for a fee,along with that there are also home based assembly shops within Switzerland that provide the same service...this is fact. ...while the Swiss houses claim Swiss Made because of their location it doesn't change the fact that many have locations in the Far East as well that produce parts that are then finished in Switzerland,so if the big brands are not affected by this ruling ,then why don't they just make it 100% and be done with it....until then it will be business as usual imho. 
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| Posted: Wed Jun 26th, 2013 10:58 am |
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27th Post |
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Hammerfjord Moderator
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I just mean that Rolex and Patek.P are 2 very different houses: One is a mass production house , the other has a limited production. Rolex never been considered in the same heights as Patek.P and the other top brands: Your opinion will not change this fact. One uses the largest watch industry budget in advertising, the other is very far from that kind of politic. Patek.P is not specially the king of complicated movements and I never meant that. But if you put Rolex in the same ranks as Patek.P just because both are reaching high prices in auctions: You don't understand this discussion. This is what brings buks at a Patek auction http://webcache.googleusercontent.com/search?q=cache:96HGHZ8-zjgJ:http://www.forbes.com/sites/anthonydemarco/2013/06/11/patek-philippe-grand-complication-fetches-2-25-million-at-christies/+&cd=11&hl=no&ct=clnk&client=safari Any Rolex to compare there in this kind of auction? Those are 2 different worlds. Period. I don't despise Rolex: I'm just untouched by the so called social achievement status it procure to most of it's clients. A status of success who's mostly built up by the golden-boys and a gigantic advertising budget who surpasses any brand by far. This brand only has 108 years of existence and you present it like they wrote most of watch-making history. Rolex is not interested about challenging any brand like L.Sohne or others in the high end and will never be there. They will never be in the high complications's world and you know that: Explain it as you want. I have like many my personal thoughts on that and they are apparently different from yours. This debate is turning ridiculous and apparently this 60% is just a f@cking joke to you: Well, that's your opinion. You are not a member of the Swiss politic, neither any from the watch-industry who been fighting for it: They had them reasons, respect that at list. Since it seems like I just defend bullsh*t here, I guess it's time to take holidays.
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| Posted: Wed Jun 26th, 2013 06:27 pm |
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28th Post |
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oagaspar Site Founder
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your passion is wonderful Will,but unfortunately the 60% is a joke to the entire Swiss watchmaking community and most likely will change nothing...I have been talking to several Swiss watchmakers who tell me this first hand,not google.When have you ever heard of a watch company busted for breaking the 51% rule?...bottom line is that the Swiss Made campaign was more about weakening Swiss rivalries than keeping the Asians out...the higher the percentage the more likely the Swatch group would have strengthened as they hold a 70% market share...it was about keeping the playing field level and was politics my friend! Rolex and Patek as well as any proven(not start up) large company spends around 7-10% of their annual budget on advertising...why does one company spend more than others?...because they earn more,thus making the percentage appear to be higher.
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| Posted: Fri Jun 28th, 2013 06:22 am |
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29th Post |
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Hammerfjord Moderator
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Here is the full detail in pdf file of the Swissness legislative amendment: This will clear out the questions anyone could have about what it concerns, why and who benefits it. This is a full amendment and only a part of it speaks about the industrial products/goods who passed from 50 to 60%. https://www.ige.ch/fileadmin/user_upload/Juristische_Infos/e/Swissness_Legislative_Amendment-Content.pdf
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