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| Joined: | Fri Oct 28th, 2011 |
| Location: | Hong Kong |
| Posts: | 494 |
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Have a look at the names mentioned as plaintiffs and the annual volumes of watches discussed. We are talking about big ticket manufacturers who have been making a fairly easy buck on the back of Swatch's / ETA's movements.
Those are the real threat to Swatch's dominance, not your small independent makers we all know and love who, collectively, do not even touch the volumes of, for example, Edox alone.
Swatch would have little interest in stopping supply to the boutique makers and, as a matter of marketing strategy, may even consider branding itself as a "sponsor of innovation" by continuing to supply the little guys.
Or, maybe I am just thinking like this because I do not want to lose this perfect balance of quality and price we seem to have at the moment around the $1,000 mark; a balance which has been struck by people (makers and consumers) with a love affair with timepieces...
K.