View single post by Hammerfjord
 Posted: Tue Jun 25th, 2013 12:17 am
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Hammerfjord



Joined: Thu Apr 16th, 2009
Location: Arctic, Norway
Posts: 5821
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Rolex 100% Swiss-made?
They never guaranteed it officialy or advertized it: Even they are the king of world advertising by far and could easily have used it as a great selling tool.
They never did: Why?
I was told that it was them and Swatch-group who was making a blockage those last years to keep the 50% law running. Why so if Rolex are 100% ?
I was first surprised but it's no big secret that it's been suspected since long, except by the fanatics who confuse this brand with god's work...
They could have get parts from Asia during years without lifting suspicion: Parts like bracelets, hands, dial parts, gaskets, crystals, crowns, bezels&inserts, raw cases etc...
Showing videos of assembly or finishing in Switzerland is no proof of 100% Swiss-made to me: Especially when you produce a million pieces a year and that you keep everything secret with a "Fort Knox" politic as they are known for.
On my side, I would bet that the Tudors are made with parts from the east.
When you see that them new factory is robotized with efficiency beyond limits known by watchmaking and that the prices are rising up at the same time, you coul'd think that they finally get some parts only made at home: After all those years passed with many mysterious suppliers...
Also Soprod who was widely finishing Swiss movements for Panerai have a factory in Hong-kong and so on....
My watchmaker saw as well that Omega was having dials made in Thailand etc...
Many have dirty hands but hey: They never broke the law, isn't it???