Darkman
3T WIS
| Joined: | Fri Jun 13th, 2008 |
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| Posts: | 443 |
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One of the things a manufacturer of forum-based tool divers struggles with: how to encourage buyers to abuse them in the real world. Our solution, a semi-formal offical "Swag" program: http://balihaiproject.com/swag/swag.htm
SWAG:
“[A]rticles of merchandise that are used in marketing and communication programs. These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerilla marketing campaigns. These items are also referred to by the slang terms swag or schwag (probably from the British usage of the word meaning "stolen goods" or "loot")….”
See Wikipedia, Promotional item, http://en.wikipedia.org/wiki/Promotional_item (internal citation omitted) (as of Dec. 28, 2008, 04:20 GMT).
An important part of the BaliHa’i “project” is to see these watches actively used, and not just bartered as collector curiosities on the various dive forums. How do we achieve that, you ask? Well, it’s up to you, our patrons. But we’ll certainly do what we can to encourage it, and to that end, we are pleased to announce the launch of the BH Swag program.Send us your pictures of you and your watch in the elements… dive, fly, bungee, parachute, or whatever it is that keeps you kicking. We’ll post the pics on the website, let the masses grade them, then root through the BH vaults (or root around under a conch shell, more likely), and send the best pics some BH swag. What swag? Dunno, maybe an extra buckle or a strap, a coconut or some clams… we’ve got some ideas… but the hard part is up to you! Show us how good life on the BaliHa’i can be!
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