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A refreshing approach to Swiss watchmaking... CASP  Rate Topic 
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 Posted: Mon Apr 16th, 2007 12:56 am
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srh_pres
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Chronoswiss is adding the words CASP to its watch line, which means "Certified All Swiss Parts." I talked with Gerd-RĂ¼diger Lang, founder and owner, and this is how he explained it: "We want to certify that we make watches with 100% Swiss parts, and the term 'Swiss Made' is not enough. CASP is a quality pledge from our company to the customer." http://www.europastar.com

This was announced at Basel and some other notable companies should take note... imho...hand6.gif

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 Posted: Mon Apr 16th, 2007 01:30 am
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RouslanK
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Completely agree!

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 Posted: Mon Apr 16th, 2007 02:29 am
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mcwright
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NOW THAT IS A GREAT IDEA! cat28.gif

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 Posted: Mon Apr 16th, 2007 02:50 am
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yamahaki
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great idea. wonder how much thats going to add to the already high price of the watch?

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 Posted: Mon Apr 16th, 2007 09:29 am
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Skipdawg
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I heard back a few moths ago someone else was going to be doing that starting in 2008 but forget who. But it is a great idea. Good reason though for the price to go up too. Give and take huh.

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 Posted: Mon Apr 16th, 2007 09:33 am
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srh_pres
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I don't believe this reflects a change in manufacturing strategy - I think its just a way to give customers a warm and fuzzy (kinda opposite of recent events on another forum).  But yes, its gotta impact the bottom line in some way... :shock:

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