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| Steinhart changes name......................... | Rating: 
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| Posted: Wed Jun 20th, 2007 01:14 pm |
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1st Post |
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KenC Admin 
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Perhaps I missed this, but due to legal complications, Steinhart Watches is changing its name to Debaufre on 1 July 2007. http://www.steinhartwatches.com/lp/history/Welcome.html
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| Posted: Wed Jun 20th, 2007 01:35 pm |
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2nd Post |
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mcwright Admin 
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Thanks for the info! How the heck do you pronouce the new name? :shock:
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| Posted: Wed Jun 20th, 2007 02:42 pm |
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3rd Post |
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Paxman 3T WIS 
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I believe Debaufre is French for "The Barf". Boy, that just rolls off the tongue...
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| Posted: Wed Jun 20th, 2007 06:29 pm |
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4th Post |
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tny795 3T WIS 
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Day-bow-fray? mcwright wrote: Thanks for the info! How the heck do you pronouce the new name? :shock:
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| Posted: Wed Jun 20th, 2007 06:45 pm |
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5th Post |
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oagaspar Site Founder 
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wonder if the name change makes them any better...nice little story though...reminds me of another old Swiss company from 1887 ...LeInvicta or was that S.DeCoifman
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| Posted: Wed Jun 20th, 2007 07:58 pm |
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6th Post |
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KenC Admin
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Paxman wrote: I believe Debaufre is French for "The Barf". Boy, that just rolls off the tongue... Didn't think a good ol' Wisconsin boy that could pronounce Favre would have any problem!!! 
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| Posted: Wed Jun 20th, 2007 08:12 pm |
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7th Post |
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mcwright Admin
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The problem with the name is that it doesn't fit the line of watches they sell. It fits with a line like Corum, but not their dive, GMT, and pilot watches for crying out loud. I can't imagine why they would pick a name like that unless the legal issues forced them to. 
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| Posted: Wed Jun 20th, 2007 08:35 pm |
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8th Post |
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Foster 3T WIS 
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They were supposedly threatened with a lawsuit by "another big watch company felt that our name was too close to theirs" Who was it? It couldn't possibly be Steinhausen who sells crap chinese watches and only took their name so they could conjure up images of IWC and Shaffhausen, could it? Does anyone know?
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| Posted: Wed Jun 20th, 2007 08:41 pm |
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9th Post |
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mcwright Admin
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Steinhausen is probably bigger than we think. That is the name that came to me when I read the article. If they have big money backers in the Orient, they could out spend Steinhart easily on legal fees, etc.
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| Posted: Wed Jun 20th, 2007 11:29 pm |
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10th Post |
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Matt V 3T WIS
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The name Steinhart first surfaced through Simon Steinhart, a gentleman who managed a well established watch company in the early 1900s. :X Oh brother.... how they are desperate to create ANY provenance to "real" watchmaking. As if this had anything to do with "Steinhart & Elbl GbR".... The other, much larger, watch company threatened to sue if we did not change our name and our logo. Hmmm.. the application for a trademark "Steinhart" http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=76655806 wasn't successful (Current Status: An office action making FINAL a refusal to register the mark has been mailed. Date of Status: 2007-01-19) and the word is out about QA issues with their watches. Oddly enough, they already filed for trademark protection of the new name back in November 2006 (see the USPTO site). Foresight or Coincidence? :? How convenient to come up with this story ... and even continue to exploit it Here were are, a small independent company that, without even trying, made a much larger company feel threatened. Imagine that. Who would actually feel threatened by them? Steinhausen? :shock: But it gets better: The origins of the Débaufré name can be traced back to the year 1704, when in conjunction with Nicholas Facio, Jacob and Peter Débaufré were granted a patent for the application of jewels to the pivot holes of watches and clocks which revolutionized the art of watch-making, a practice so far ahead of its time that it still is used today in most mechanical watches. Honestly, I am turned off by such a desperate attempt to create a connection with watchmaking history and provenance. Dishonest fluff and unfortunately, many innocent buyers may fall for such a deception. :( fraud (frôd) pronunciation n. 1. A deception deliberately practiced in order to secure unfair or unlawful gain. 2. A piece of trickery; a trick. 1. One that defrauds; a cheat. 2. One who assumes a false pose; an impostor. Steinhausen, Klaus Kobec, Krug Baumen ... and now these guys! :X JM2C and YMMV Matt
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| Posted: Thu Jun 21st, 2007 05:30 am |
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11th Post |
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mcwright Admin
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WOW! :shock::shock::shock:
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| Posted: Thu Jun 21st, 2007 06:43 am |
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12th Post |
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IW 3T WIS 
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Just another example of the 3T knowledge base! hand6.gif
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