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| Sellita Movts | Rating: 
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| Posted: Wed Aug 8th, 2007 10:46 pm |
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13th Post |
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watchfixer 3T WIS
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From the current issue of iW magazine [url=javascript:emoticon('face4.gif', 'images/emoticons/face4.gif')]document.write(' [/url]'); Clarifies the misinformation in this and other threads about Sellita movements and what ETA will do to restrict the availability of their movements after 2010...SELLITA: Moving In by Elizabeth Doerr Viewed in a historical light, Sellita Watch Co. is one of the newer players in Switzerland’s movement market. It was founded in 1950 by Pierre Grandjean in La Chaux-de-Fonds as one of the independent companies specialized in the assembly of both manually wound and automatic ETA movements. This practice is age-old in Switzerland, with watch and movement assembly more often than not outsourced to specialists. During the quartz watch crisis of the 1970s and 1980s, Sellita was conscious of the comfortable and economic technology that electronic movements represented, but it never abandoned production of mechanical movements. Continuing to obtain components and supplies from ETA, Sellita remained one of the champions of the mechanical movement in this era. The modern era Sellita’s role in the Swiss watch industry had pretty much remained the same until the year 2002. As one of the biggest assemblers and embellishers in the industry, Sellita had always taken ETA movements and personalized them for various watch brands all over the world. In 2002, however, something happened that turned the entire industry upside down. Nicolas G. Hayek, head of the Swatch Group’s ETA—the world’s largest manufacturer of mechanical movements—decreed that the company would only sell kits, known as ébauches, to companies outside the group until the end of 2010. Since ETA delivers movements to well over 90 percent of all mechanical watch brands, this caused a flurry of activity in the watch industry. All of a sudden, and within the next nine years, everyone was going to need a new source for Swiss-made mechanical watch movements. Sellita’s president, Miguel García, reacted immediately. “Sellita has a big responsibility in our industry,” he explains. “Our customers trust us and trust that what we are doing will also benefit them.” It didn’t take García long to decide that his company needed to develop its own products if both it and its customers were going to survive after 2011, which will certainly represent the dawn of a new era in the Swiss watch industry. García began by developing a new line of movements based on the dimensions of the existing calibers most used today. These new Sellita movements needed to be just as reliable, and above all fit in the existing cases and machinery set up for the standard ETA sizes. With the support of Sellita’s customers and suppliers—the latter actually even investing in new machinery—the company has now indeed created a line of new movements. Until now, Sellita has embellished and finished about one million movements annually. This figure represents about 25 percent of Switzerland’s mechanical production, according to García...
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| Posted: Thu Aug 9th, 2007 07:06 pm |
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14th Post |
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Scuba Steve 3T WIS 
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I for one hope more and more Sellita movements evolve. It can only better the industry. I feel that as been stated the issues many have had with the SW200 movement is more to blame on the final assembly of the watch rather the movement. Many of the low line watch makers just throw the movement in. There is no precise regulation. It is not really any different than the ETA 2824. I have some higher end watches with this movement and they are very accurate. I have some cheap watches with a 2824 movement and they are basically crap at time keeping. I wish Sellita would knock some of the ego out of ETA. I am really anxious to hear some feedback on the chronometer grade movement Sellita offers.
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| Posted: Thu Aug 9th, 2007 08:17 pm |
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15th Post |
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Skipdawg 3T WIS 
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Well even though I have not bothered getting a watch with the movement yet I hear it is still better than the movements coming out of China and Russia but those are rapidly getting better and better. Both have come along way fast in the last 3 to 5 years. Japans movements from Citizen, Seiko and Orient already compete toe to toe very closely with Eta. So the next couple years should be very interesting in movement developments. 2008 could be Sellita's year if they take advantage of what all is going on to get highly recognized and respected.
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| Posted: Fri Aug 10th, 2007 02:22 am |
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16th Post |
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dho25 3T WIS 
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Sellita are good movement but their price is too high ! Quality is similar to the basic ETA but the price is 30-40% more ! This alternative is currently expensive.
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| Posted: Fri Aug 10th, 2007 03:06 am |
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17th Post |
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Scuba Steve 3T WIS
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Sellita appears to be practicing Capitalism at it's finest. You can pay what we want and get your movements right now or take your chances and wait for ETA.
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| Posted: Sat Aug 11th, 2007 04:06 am |
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18th Post |
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e.avery 3T WIS 
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I do not know if it is taking a chance with ETA or a sure bet that you will loose. ETA selling plates and parts or allowing the suppliers of the parts to sell them off the reservation was a major quality control problem for ETA. They were taking all of the burden or blame and were not at fault. The plates said ETA so it must be an ETA. That was most of the time not true, accurate, or at least misleading. A quick story and I am done. This one marketing company that sells watches started IP plating the rotors of the 7750's that they were having put in watches. The rotors froze up due to tolerance changes due to the IP plating process. That was not ETA's fault, they said nothing as usual and moved on. Who do you think plated and decorated the movements? ETA is the Swatch Group and they have not made the decisions nor purchased the companies they have by being asleep at the switch. Schools are easy to create and a tax write off at that. Watch makers would be created if it was in the plan of the board of directors to do so. Laws, judges, and lawyers there is more than one way to skin a cat gentleman.
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| Posted: Sat Aug 11th, 2007 09:05 am |
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19th Post |
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Scuba Steve 3T WIS
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I think I may have been misunderstood here. I am referring to the small watchmaker that has to make the hard choice of buying alternative movements and getting their watches to the market now or wait for ETA movements that are backlogged and getting harder to get. For example, I follow the Ocean7 brand pretty close and have a few of their watches. One thing Mitch always says when he is designing a watch when asked about what movement it will have is it's not as much what movement, but when movement. It is really tough for the little guy to source the quality ETA movements from what I have been reading. I imagine ETA is still the preferred movement when they can be obtained.
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| Posted: Wed Aug 15th, 2007 12:40 pm |
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20th Post |
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e.avery 3T WIS
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Steve I did not misunderstand you, but I do not believe that ETA is interested in the small watch makers. There is economy of scale, and how are they going to raise the prestige of there top tear brands with out limiting the supply of movements. There has been a lot of time and money put on this topic. This has been posted a ton of times more than likely. http://www.sellita.ch/default.htm
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| Posted: Wed Aug 15th, 2007 08:42 pm |
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21st Post |
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oagaspar Site Founder 
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as usual Eric great analogyhand6.gif I have 5 SW200's right now and 1 being the COSC version...all running fine but my issue is still cost being equal to eta base watches:? maybe I have been affected by seeing Asian clones and the Asian eta being sold at much lower prices and can't see why a clone itself the Selitta is garnering more money and is so easily accepted when the Asians have perfected cloning the eta years ago....does the Selitta being 95% Swiss mean that much to WIS or is it the prestige of having a watch say Swiss Made on the dial?watch2.gif
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| Posted: Wed Aug 15th, 2007 09:02 pm |
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22nd Post |
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Skipdawg 3T WIS
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oagaspar wrote: as usual Eric great analogyhand6.gif I have 5 SW200's right now and 1 being the COSC version...all running fine but my issue is still cost being equal to eta base watches:? maybe I have been affected by seeing Asian clones and the Asian eta being sold at much lower prices and can't see why a clone itself the Selitta is garnering more money and is so easily accepted when the Asians have perfected cloning the eta years ago....does the Selitta being 95% Swiss mean that much to WIS or is it the prestige of having a watch say Swiss Made on the dial?watch2.gif That would be my assumption on it!
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| Posted: Wed Aug 15th, 2007 09:43 pm |
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23rd Post |
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e.avery 3T WIS
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But do not underestimate the meaning of that simple phrase. There is a lot implied in those words, and fashion costs. If you are not able to raise the price on a movement because you are racing to the bottom with the Oriental production that is afforded many more government incentives. Is it smarter to limit production using what ever means you have at your disposal, and improve the movements and your brands that are making you the profit, or would you continue the race to limited profitability. Even Hamilton will find an increase if there is a value be it real or implied. ETA went to war with its self, and that never works long term, ask anyone at Rolex.
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| Posted: Thu Aug 16th, 2007 12:43 pm |
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24th Post |
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sandoz 3T WIS
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From Skipdawg : Japans movements from Citizen, Seiko and Orient already compete toe to toe very closely with Eta.Not quite toe to toe since, unlike all eta movements, few or none of the mechanicals of the 3 japanese manufacturers can be hacked--a significant problem for those of us who have to regularly synchronize our watches.
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