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| Joined: | Sun Sep 4th, 2005 |
| Location: | Florida &, Arizona USA |
| Posts: | 11288 |
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Hey Murph,
Good Luck with the venture. I'm envious. You'd be living my dream so I'll be cheering for you. Others have given great suggestions. My only $0.02. Location and marketing. Don't underestimate the value of having a store-front in the right location and spending a few dollars to market your business the right way to your target audience.
--Steve
Murph...couldn't agree more with Steve. In addition to location, marketing to your target audience is key...and, don't try to be all things to all people. Target your audience carefully, carry quality and give exceptional customer service. I would suggest limiting jewelry items to basics such as rings, cuff links and "chains". The knife idea is terrific.