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| Joined: | Thu Jan 31st, 2008 |
| Location: | Huntington Beach, California USA |
| Posts: | 623 |
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Keeping on the marketability aspect for just a bit... I add this (from a professional POV, as I deal with this subject all day... every day):
When I work with my clients on strategic marketing of their products, three main factors ALWAYS are in play:
1. Quality (as Robzilla so aptly noted)
2. Uniqueness against the competition (limited editions, packaging, and dial/hands/marker colors and layout, falls into this category)
3. Price competitiveness
The trick is to illuminate the strongest marketing factors you have—especially if you are using a common case/bezel design in the market, and capitalize on the "weak-spots" within the market (ie: unique dial colors.)
If marketed properly, there should be no problem moving 100 units using any of the above mentioned strategic marketing points. hand6.gif