View single post by cootuk
 Posted: Sat Sep 6th, 2008 10:36 am
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cootuk



Joined: Sun Jun 1st, 2008
Location: Royston Vasey, God's Own Country, United Kingdom
Posts: 25
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I guess Wenger were pretty big with the pocket knives until the mid 80s.
Then Gerber multi-tools became the thing to have - much handier for opening electronics. Plus the ban on carrying knives in the UK would have hit some of their market recently. A move into something traditionally Swiss would expand the business, and cuckoo clocks aren't great sellers these days.
I quite often see the basic Infantry watch in home-shopping catalogues, pretty much aiming at a trend that a lot of rugged outdoors brands should also sell rugged accessories (like Timberland boots now have watches too).