View single post by Bromo33333
 Posted: Wed Jul 29th, 2009 10:02 am
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Bromo33333



Joined: Thu Jun 18th, 2009
Location: Rochester, New York USA
Posts: 73
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 Rolex is an amazing brand, and at least part of the money you spend is for the name, and the advertising.  They do use quality materials, and the build quality is really high, too, so the advertising isn't trying to be deceptive - just there is a lot of it that needs to be paid for.  And there is margin they get over and above the other brands, I suspect, and as a result of having nearly universal recognition.  They are smart with their brand's use as well.

I'll own one one day - it is not in the cards at the moment I don't think.  I respect and aspire to the line, though I realized they can command high prices because of their quality and perceived luxury - and name recognition built up over the years.  Many people who only own "one" high end watch will own a Rolex.  (And of course, this is where my comments baout it being "jewelry" - one could argue that the "function" portion of a wristwatch is satisfied below $100 and anything higher amounts to a kind of jewelry arguments about quality, "toolness" or other things accounted for).