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| Joined: | Sun Sep 4th, 2005 |
| Location: | Florida &, Arizona USA |
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I found this on a forum posted by TVDinner who I am sure is a member here too!
PUBLIC statement about the current confusion with Swiss and Swiss Made printed on his company's watches - someone had to make an UNofficial counter comment. Here it is:
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I have been asked to personally clarify the confusion with the different type of markings on Swiss cheese. I feel I have a confident and open enough relationship with cheese to make a clear statement and get this matter clarified once and for all. Everyone wants to know if it is "Swiss" Cheese or "Swiss Made" Cheese. I know, I know, it is very confusing.
While I know that it is impossible to satisfy everyone, - some people love Cheddar cheese. We get that. But it is our commitment to make top level Swiss cheese that IS NOT moldy and where the holes do not fall off 5 minutes after you get it home! We will not try to deceive our very loyal customer base or do anything to damage that obsessive and completely blind relationship.
There is a definite gray area in the use of the words “Swiss”, “Swiss Made” when it comes to our cheese. The fact of the matter is that, like in many “multiple-component” products, the country of origin where the cow was born adds value to the Swiss cheese product. In the dairy world we tend to highlight that.
A perfect example is the watch industry. You might buy a watch that is manufactured in China using special outer space-Martian engineering and some Swiss parts (like maybe just the the bracket that holds down the battery), etc. The brand focuses on highlighting their “Swiss” standards. Much in the same way, the Swiss cheese industry does when the word "Swiss" is present. Without mentioning brands, it is important to understand that Switzerland almost produces NO CHEESE, except producing some big beefy cows that produce milk that ultimately becomes .... you guessed it....CHEESE. What this means is that if you bought a $6000.00 65mm Cube of "Swiss Made" Cheese from “Brand X”, what you are likely buying is a block of cheese that was made from Swiss cows, BUT the holes in the cheese where actually put there by Chinese factory workers. (And even the Swiss cheese holes themselves have their own origin - a magical and mythical land called Reserveville. This is so secret that even I can not tell you the truth right now, but someday, when the next controversy about our cheese explodes, maybe then I will come clean. Hopefully this brings clarity to everyone what we mean when someone puts “Swiss Made” on their cheese. You know you are buying a Swiss Made Cheese that has only the top top quality holes in it that were HAND ASSEMBLED in Switzerland.
Still confused. I'm sorry to hear that. Let me explain more. Then there is the talk about the Swiss Cheese Federation. I cannot speak too much into the Swiss Cheese Federation standard because I am not a member of it since they just wont let me in no matter how many times I request entrance. I have begged and begged but they wont budge. They think my Swiss Cheese is a knock off of their top quality, well respected, the best ever cheese. For some reason they think my cheese is not legit or up to their Swiss Made standards.
Finally I want to make this 100% clear. Our cheese IS NOT made in Switzerland. It is NOT "Swiss Made". As I have CLEARLY explained above - our cheese is "Swiss" only and that makes all the difference. You might be confused, but you should not be because I have explained it all above. Now stop asking these crazy questions and just buy whatever I have to sell in the dairy section regardless of what pointless word I stamp on the side of our cheese. I hope I have brought some level of clarity to this discussion.
Sincerely,
TVDinner, The Swiss Cheese King
PS - please stop sending me emails asking if the holes are functional holes or just decor holes. You can clearly see that we screw our cheese holes all the way through the cheese by hand.
Long Live The Cheese
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