View single post by aujang
 Posted: Mon Oct 4th, 2010 09:13 pm
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aujang



Joined: Tue Feb 19th, 2008
Location: USA
Posts: 207
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 I absolutely agree with you. Even I think my Pam is stupidly overpriced. To follow your analogy its like having a Maserati with a Fiat engine subtlelaugh.gif But I still love it.

With regard to the ETA versus inhouse movements question, the move towards manufacture movements is a relatively recent phenomenon, driven in large part by the Swatch Group's decision to stop selling ETA ébauches to companies outside of the Swatch family. The scramble to become manufactures by various watch companies had additional benefits besides vertical integration - it gave them cachet. But it wasn't all that long ago that watches from the Holy Trinity of Swiss watchmaking (PP, AP, and VC) used movements sourced from JLC and others. Granted, a JLC-sourced movement is not the same as an ETA. If the ETA is a Chevy 350 what would that make a JLC?
I think what has changed is that consumers have now have different expectations. The type of movement in a watch is now more heavily factored into the perceived value of the watch.