View single post by bigrustypig

Posted: Sun Dec 12th, 2010 05:22 am

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bigrustypig

Joined:	Sat Apr 11th, 2009
Location:	Auckland, New Zealand
Posts:	7504
Status:	Offline

This is a forum and all opinions are welcome for sure. I'm enjoying the exchange and learning a lot. But just my 2 cents....its always best to be upfront on a watch's/product's point of origin or manufacture. It's better that way because then the Values of the company flow through the product and into the consumers' hands. Then long term brand loyalty can be created.

If a brand bills itself as Swiss-made knowing full well it isn't faithful to the full sense of the word, then that would be a consideration for a purchase. I for one will spend on a watch not Swiss-made if it says so from day 1. I have a few of these pieces but knew full well before the purchase what I was getting into. No regrets to this day.

But if a brand hurriedly pulls out its watches from a made in China ad/link and attempts to smother it on digital media, then I certainly may question such a move. I think this was also the point of SBD and the Sheriff.

I look at Seiko for an illustration. When it stopped its Made in Japan watches business model sometime back, it removed all references on its dials and casebacks of such. It only reserved such a marking for its lines that are/were truly made in Japan (Prospex, SD, GS lines for example).

In the end, caveat emptor may be a loose term after all.