View single post by oagaspar
 Posted: Thu Dec 16th, 2010 11:41 am
PM Quote Reply Full Topic
oagaspar



Joined: Sun Sep 4th, 2005
Location: Akron, USA
Posts: 28951
Status: 
Online
 I used this new Swiss label to show what is going on in Swiss Made watches recently....CodeX is indeed a Swiss company aka Swiss Chronometrie SA with a Jura based director Rene' Kohli who trademarked the name CodeX in 62 countries and launched the company in Switzerland....but the capitol came from a partner and Chinese businessman Tao Li,CEO of Ebohr Manufacturing who not only put up the money but is making the cases.
...Ebohr is a low-medium end watch producer who also sells under the name of Rossini a inexpensive watch brand you can find on eBay.
...with all the talk about about established Swiss brands who were at 1 time considered or thought to be 100% Swiss and have now started outsourcing to China I found this new company CodeX to be a twist in the latest development of China trying to go mainstream Swiss with the Asian market in view by partnering and launching in Switzerland....many of the local boutiques have called this new brand a "Trojan Horse".