flipper

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How does Benarus decide which models to kill and which models to update with multiple editions? Is it related to customer feedback, designer excitement/ boredom....? I have just been looking at a lot of your older models and wondering why 2nd and 3rd editions haven't been released, but the moray, megalodon, and remora seem to have endless possibilities? Do you see these watches almost becoming like automobiles, taking the nameplate in a new evolutionary direction every few years? Just curious.
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