View single post by Hammerfjord
 Posted: Wed Aug 3rd, 2011 12:49 pm
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Hammerfjord



Joined: Thu Apr 16th, 2009
Location: Arctic, Norway
Posts: 5821
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 For those who are wondering about what happened to the French Yema brand and it's prestige fall-down after the Asian jump, here's a good presentation of the brand: http://www.harrybishop.ca/?p=1458
It is the classic example of an Asian take-over, quality getting down and cheap, reputation fall and bankruptcy.
I don't mean that Eterna is exactly on the same path but we been there and done that...