View single post by Hammerfjord
 Posted: Sat Aug 27th, 2011 05:10 am
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Hammerfjord



Joined: Thu Apr 16th, 2009
Location: Arctic, Norway
Posts: 5821
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Nice choice Chris! Good review with right infos.
You might have been better served on the lume with the extreme-diver model I guess. I don't know if the second hand is luminous but anyway, when it goes over the large luminous hour markers, you will see that your watch is alive...
Alpina has been more popular in Europe than overseas the past years.
It seems like they have a close contact to French speaking ambassadors since a while and that's normal but them contribution to international events will turn the wheel...
http://www.alpina-watches.com/experience/events.php

When quality shows up, it always come down about how much the brand is willing to invest in international marketing: Rolex always been the king on that and will certainly continue to be as no brand in the world is considering the same budget.
Quick look on the 2007 advertising budget for the US in 2007(grabed on the net)
1. Rolex - $47,100,000
2. Breitling - $27,070,000
3. TAG Heuer - $24,730,000
4. Citizen - $19,850,000
5. Movado - $15,870,000
6. Cartier - $15,040,000
7. Seiko - $11,020,000
8. Timex - $10,210,000
9. ESQ - $9,360,000
10. Omega - $9,250,000
... ... ... ... ... ... ... ... ... ... ...
14. Patek Philippe - $6,030,000
... ... ... ... ... ... ... ... ... ... ... ... ... ...
19. Jaeger-LeCoultre - $4,770,000
20. IWC - $4,420,000
21. Ulysse Nardin - $4,280,000

For the service: I've been in contact with Mathieu Ganivet(after-sales-manager) and the man is top all the way.
The quality is there and I hope Alpina will continue to innovate.
Enjoy this cool sailing model Chris!
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