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| Joined: | Tue Feb 17th, 2009 |
| Location: | Tegucigalpa, Honduras |
| Posts: | 1412 |
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I find it very amusing to read that on other forums some brands get burned because they look similar to other brands,,. this was discussed with the Crux - SAS debacle.. I just think that this them demostrates how people can be hipocrites!!!! C'mon people!! We live in a competitive world where you have to rely on that extra ummpphh (or je ne sais quoi) in order to be a leader in your market!
I work in telecommunications and our strategy is based in aggregate value to the customer.. nobody cares about coverage or capacity.. why? because all the competitors have the same coverage.. it's no mistery where they need to build sites in order for their network to work.. the philosophy of "he who has more coverage will rule" is over.. now the competition is in what ELSE can you offer potential customers in order for them to decide to go with your company..
Micro brands have understood this concept.. they have excellent CS; they make us feel as if our needs are their concern.. Try getting a big name brand to answer an email to you!! Now in the case of burning a company for having a similar case then Kobold or any other company should not source their cases to HK based companies that are going to go and offer the same case to other companies.. In conclusion.. worry about your own brand and how you treat your customers!!! That's a sure way to survive over your competition!
My apologies if I rambled on...