View single post by Hammerfjord
 Posted: Fri Jan 20th, 2012 02:21 pm
PM Quote Reply Full Topic
Hammerfjord



Joined: Thu Apr 16th, 2009
Location: Arctic, Norway
Posts: 5821
Status: 
Offline
 Must say that the review is great and makes the watch tempting specially after those interesting modifications. Rolex definitely worked on improving them old models in a positive twist and the new models are making it more attractive to many.
Still, the 7750$ retail is overpriced in my eyes for a big production watch.
One must pay for the biggest advertising budget ever used since years and years in the watch industry...
Rolex is still breaking down anyone there.
Here's an eye on the 2011 advertising budget in the USA alone.

*Overall Rank / #Swiss Rank / Brand / Amount ($ millions)

*1. #1. Rolex 43.43
*2. #2. Breitling 24.92
*3. #-- Bulova 23.15
*4. #3. TAG Heuer 22.77
*5. #-- Citizen 18.84
*6. #-- Cartier 16.02
*7. #4. Omega 14.81
*8. #5. Movado 11.09
*9. #-- Chanel 9.27
*10. #-- Seiko 6.1