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| Joined: | Fri Jul 13th, 2007 |
| Location: | USA |
| Posts: | 162 |
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...such a Arena WIS can make or break a new company. So the designers and manufacturers targeting the WIS community over the general public has more to win or loose.
I'm glad you brought that up as I hadn't really thought about it. It makes you appreciate the guts and effort that folks like Enzo/Kenzo/Korsbek bring to the table.
They lack the resources to compete with big boys from a marketing/production perspective. Their market is narrowly defined... I imagine it's a make or break deal for them right out of the gate.
--Steve