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Chronoswiss is adding the words CASP to its watch line, which means "Certified All Swiss Parts." I talked with Gerd-Rüdiger Lang, founder and owner, and this is how he explained it: "We want to certify that we make watches with 100% Swiss parts, and the term 'Swiss Made' is not enough. CASP is a quality pledge from our company to the customer."http://www.europastar.com
This was announced at Basel and some other notable companies should take note... imho...hand6.gif
I heard back a few moths ago someone else was going to be doing that starting in 2008 but forget who. But it is a great idea. Good reason though for the price to go up too. Give and take huh.
I don't believe this reflects a change in manufacturing strategy - I think its just a way to give customers a warm and fuzzy (kinda opposite of recent events on another forum). But yes, its gotta impact the bottom line in some way... :shock:
