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Johnny P
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Joined: Thu Nov 3rd, 2005
Location: USA
Posts: 1783
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http://www.europastar.com/europastar/search/search_display.jsp?vnu_content_id=1000486686

 

"The ‘Swiss Made’ label is an empty shell Viewed from this angle, the ‘Swiss Made’ label has seemingly little importance for these ‘new’ consumers. Is it still a guarantee of qualityı Yes, because the overall watch community, concerned about internal competition, oversees the situation to make sure that it does not get out of hand. However, this label is no longer a guarantee of origin worthy of the name because, as we know only too well, it covers all kind of practices and allows the label ‘Swiss’ to be placed on watches that are essentially Chinese. Let’s admit it. The ‘Swiss Made’ appellation is largely a masquerade. While debate on this topic was rather heated a few years ago, today it is hardly mentioned since the ‘flexibility’ of the label has turned out to be convenient for everyone concerned. "

oagaspar
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Joined: Sun Sep 4th, 2005
Location: Akron, USA
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Johnny P wrote:
Awesome Article JP!!!..This Explains a Lot of What We are Seeing and Talking about Actively on WIS Forums Everywhere  


http://www.europastar.com/europastar/search/search_display.jsp?vnu_content_id=1000486686

 

"The ‘Swiss Made’ label is an empty shell Viewed from this angle, the ‘Swiss Made’ label has seemingly little importance for these ‘new’ consumers. Is it still a guarantee of qualityı Yes, because the overall watch community, concerned about internal competition, oversees the situation to make sure that it does not get out of hand. However, this label is no longer a guarantee of origin worthy of the name because, as we know only too well, it covers all kind of practices and allows the label ‘Swiss’ to be placed on watches that are essentially Chinese. Let’s admit it. The ‘Swiss Made’ appellation is largely a masquerade. While debate on this topic was rather heated a few years ago, today it is hardly mentioned since the ‘flexibility’ of the label has turned out to be convenient for everyone concerned. "


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