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| Rolex out of reach now? | Rate Topic |
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| Posted: Fri Jul 17th, 2009 01:09 pm |
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1st Post |
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divebomb 3T WIS
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I know Rolex makes perhaps the most durable casing in the world on their watches, but I looked at a Rolex explorer brand new and the guy wants $4k for a watch that is so simple. Famous name of course, but I feel like Omega is a better buy in comparison or an Oris if you can't go past $2k. Do you guys think Rolex is making a mistake by not making a more affordable model?
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| Posted: Fri Jul 17th, 2009 01:23 pm |
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2nd Post |
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Darkman 3T WIS 
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I suspect they're doing very well where they are; their price is half (or more) of their cachet. Read just the other day that they spent $48m+ on advertising in the U.S. in 2008. I don't know how many watches they sell, but if you figure 100k watches a year, that's an additional $500 per watch just because of US advertising! (check my math...) I join you, though, in lamenting how the prices have risen - it's astounding. I would love to own a bunch of their watches, but it's doubtful I ever will, because of pricing... have a hard time coughing up $4k+ for a watch (and that seems to be their new minimum) when there are so many great options back in the $1k range. (And I'd disagree with the characterization of their cases as the most durable... so far as I know, they don't do anything special/just std stainless, while some companies use different hardening processes)
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| Posted: Fri Jul 17th, 2009 01:31 pm |
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3rd Post |
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oagaspar Site Founder 
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there's more to a Rolex than the case!....they lead the way in research and development and if not for Rolex we would not see many of the innovations in watches today....their proprietary movement is one of the very best as are all the components and they are the only watch company that can claim "waterproof"... it is the most recognized watch brand in the world for a reason and it's not just because they spend a lot on advertising :D...granted it's not for everyone but if you can afford one I say go for it hand6.gif
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| Posted: Fri Jul 17th, 2009 01:33 pm |
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4th Post |
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KenC Admin 
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I read somewhere that they sell virtually everything they can produce, somewhere in the 750,000 to 1,00,000 watches range. So, if you can sell everything you can produce at an outrageous price, you can easily raise the price until resistance is met. It is also my understanding that Rolex is privately owned, and after the officers (elaborate, I am sure) salaries, expense, etc., the prifit is donated to charity. The Hans Wilsdorf family trust that takes a small percentage, and all the rest go to the trust (Rolex Institute Trust) purposes set out by Hans Wilsdorf.
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| Posted: Fri Jul 17th, 2009 02:04 pm |
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5th Post |
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Nabco 3T WIS 
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You also have the option of going with the Tudor watches, they do not use the in-house movement but I believe the cases are the same or at least close to the same, at a much lower cost. IMO, I actually like the styling of some of the Tudor watches better than Rolex anyway.
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| Posted: Fri Jul 17th, 2009 02:24 pm |
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6th Post |
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bigrustypig 3T WIS 
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A Rolex is worth every $ spent on it. In the beginning, I too had some doubts about the watches but as I had the chance to compare them with many others, I lost my cynicism. I have already had so many watches and still nothing comes close to the Rolex accuracy, reliability, virtual indestructibility, unsurpassed re-sale prices, collectibility value and all the nice things one can say about watches. In a man's world, a Rolex watch is currency. They are just so darned tough and a joy to own. The Tudor is also very good but if you notice, it's design has to be a little racier to attract some attention from it's more accomplished elder brother. The market is always perfect and if Tudor attempts to bridge the price gap, the discerning buyer will rather move up the scale and meet his satisfaction. Rolex does not use simple stainless steel. It has its own proprietary process perfected in its own in-house foundry and this has proven to be truly resistant to scratches, dings, dimples and bumps. Again, I can be credible because I have been able to compare first hand. If I were to just turn into a hermit and live in a cave with just one watch till the end of my days, without doubt it would be a Rolex.;)
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| Posted: Fri Jul 17th, 2009 02:54 pm |
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7th Post |
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Upside 3T WIS 
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I used to be dead set against Rolex when I first started collecting. I thought that for the money there were lots of choices for watches that were just as resilient as Rolex with more unique styling. It was because they were so recognizable world wide and seemingly unchanged styling that added to my desire to avoid them-howerver after seeing the assorment of dials on their website a couple of months back I started thinking "if they can decide to show creativity where they can then maybe can openly admit I want one too" :D No question they're one of the best in the biz and as I continue to think about it, how could I not want one even if it is out of reach for a while.
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| Posted: Fri Jul 17th, 2009 05:35 pm |
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8th Post |
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Parabola 3T WIS 
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I think Sinn probably make the most durable cases. Their U series are made with tegimented submarine steal instead of 316L surgical
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| Posted: Fri Jul 17th, 2009 06:50 pm |
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9th Post |
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Darkman 3T WIS
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bigrustypig wrote: ... Thought this was interesting -- have never heard any claim like that, you think they'd make a big deal about it. Oaga makes a good point, too, about the R&D they put in, and how their development has driven an awful lot of innovation in watches.
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| Posted: Fri Jul 17th, 2009 07:08 pm |
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10th Post |
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KenC Admin
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Darkman wrote: bigrustypig wrote:... Whereas most watches use 316L Stainless Steel, Rolex uses grade 904L which is more corrosion resistant. 904L has greater amounts of chromium and nickel than the 316L grade. It is typically used in the chemical industry for severe corrosion environments i.e better resistance to pitting, SCC,IGC etc. I believe it is inherently anti-magnetic. The 904L alloy is a great deal more expensive than a 316L grade stainless steel. Here is a good description of its qualities... http://www.azom.com/details.asp?ArticleID=1022
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| Posted: Fri Jul 17th, 2009 08:30 pm |
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11th Post |
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Skipdawg 3T WIS 
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Ken brings up a very good point about the 904L steel. I would not mind having one someday. Maybe someone will gift me one. LOL :D
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| Posted: Fri Jul 17th, 2009 09:07 pm |
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12th Post |
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lincolnunit 3T WIS 
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oagaspar wrote: there's more to a Rolex than the case!....they lead the way in research and development and if not for Rolex we would not see many of the innovations in watches today....their proprietary movement is one of the very best as are all the components and they are the only watch company that can claim "waterproof"... it is the most recognized watch brand in the world for a reason and it's not just because they spend a lot on advertising :D...granted it's not for everyone but if you can afford one I say go for it hand6.gif I agree with you on this one! And I own a few. But how often to you wear your Rolex(s) without the quaking in yer boots fear of the possible scuffs and dings that may accompany a day of hearty wear? My Rolies are in desperate need of a tan; they rarely make it outside of their cases...I reserve actual 'time-telling' to the 'under a grand club'....
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